people, especially lit by the millenial generation, still a lot of college debt, still underpaying jobs, still living at home, they're heading to the frozen food case. frozen food manufacturers, like healthy choice, are really upping the quality. the microwave technology, using fresh ingredients. if you like seafood, forget about that fresh seafood case. >> gretchen: why? >> because if you look at the little sign, it says previously frozen. >> gretchen: really? >> on all of those signs. head to the frozen food case. get the frozen filets. they'll be 40% less. keep in mind, they've only been frozen once versus being on a boat, frozen on the boat, then being defrosted, then going to the store, being put on ice again. so you're going to get a better quality. >> gretchen: finally, you say that for fresh vegetables and fresh fruit, although if you're going to eat it right away t takes great, but the nutritional value in canned vegetables and fruits is just as good. >> absolutely. in fact, that's a fact from the f.d.a. when they do their nutrition report.